There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses. Written quite extensively before about how to select the prefect domain name for your website.

It is also a good idea to secure alternate versions of your primary domain as a means to prevent competitors from trying to squeeze in on your name and branding efforts. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic you may wish to pursue, or simply to stop your competitors from securing them.

Type-In Traffic

Many domains are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a major search engine. Securing domain names with a fair amount of type-in traffic can be a great boost to sales. If you sell bean bags, your main URL might be BarrysBeanBags.com. To capture potential type-in traffic you might also secure and redirect the following:

• KidsBeanBags .com
• BeanBagChairs .com
• BeanBagFurnture .com

Misspellings

It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and bought multiple spellings of my URL to redirect to my main site.

o PolPositionMarketing .com
o PullPositionMarketing .com
o PollPositionMarketing .com

This enabled me to capture all traffic from any listeners that may have had a different spelling of my web site in mind, which increased my visitor rate from those who listened to the broadcast substantially.

Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.

YourDomainSucks .com

If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up an anti AOL website at aolsucks.com (You can see a version of this at http://web.archive.org/web/19980111060209/http://www.aolsucks.com/).

Who might do such a thing? A disgruntled x-employee, a customer who had a bad experience or even a former spouse or partner. Setting up and hosting a website is relatively easy, and often bad press travels a lot further with a little effort than good press with a lot of effort.

There are some significant set backs from trying to capture all negative versions of your domain name. You’ll have to grab all hyphenated, non-hyphenated, plural, and misspelled variations. That can be quite a bit. Take that even a step further, you also want to buy the .net, .org, .info, .biz and .us (or your country code) variations. Dont forget YourDomainSux.com or YourDomainReallySucks either.

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Read also these making money with adsense tips to monetize your domains better.

Automated Volume Buying.

Automated volume buying, is simply that; using an application to automatically search for available domains that meet your pre-set criteria, and purchasing the domains that result from the search. Automated volume buying requires, first and foremost, an excellent application to take your search criteria and conduct the searches. While there are a number of domain research tools available for purchase, most top domainers use a customized version. No matter which volume buying tool you’re using, however, they all work in roughly the same way by allowing you to search WHOIS servers and filter results by keywords, Overture price ranges, search engine results, etc. So, for example, you could filter your potential domains by those that have a minimum of 1000 keyword searches per month and which yielded more than a top bid of a dollar on Overture. While it is certainly true that now that more people are using automated volume buying tools the easiest bargains are usually taken, domainers can still find a good haul of cheap .com’s as long as they stay ahead of the curve by getting creative with their filter criteria.

Trendwatching.

If you’re looking for a domaining strategy that is longer-term but that can be highly lucrative, you might think of trying trendwatching. Trendwatching is simply the practice of anticipating popular domains before they become popular. The keys to successful trendwatching are reliable sources and creativity. One of the biggest mistakes novice domainers make, is attempting to trendwatch a very diverse group of industries, rather than focusing on a few and becoming an expert in those areas. The best way to start trendwatching is to 2 or 3 niches that you feel confident with and which are reasonably lucrative, then add 8 to 10 blogs within that niche to your RSS feed. Bloglines, Newsgator, and Google Reader are all free web-based feed readers, just in case you are unfamiliar with RSS. If you’re in a competitive niche, time is of the essence, so regularly check your feed for information on rising stars, new technologies, burgeoning trends or hot products, and once you hear of the trend, pounce on it immediately by buying up some relevant domains. In addition to RSS feeds, Google Trends can also help keep you on top of developing trends by showing relative query volume for one to five keywords or phrases. One thing to keep in mind when trendwatching, is that not every predicted trend will pan out, so anticipate plenty of total losses for every big hit. As a consequence, it is important to keep your domain holdings diversified, so that you aren’t too heavily invested in a single trend, and thus you can afford to wait out the staggering returns when one of your trend predictions proves true.

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Good available domain names are becoming harder to find these days. Nearly 25 million ".com" names have been registered, and over 23 thousand are purchased every day. It also means that you're more likely to win the grand prize lottery then find a good domain name.

Obtaining a domain name that helps to successfully "magnetize" a flood of incoming traffic is like gold to any online business. But the increasing scarcity of domain names that are simple to remember, short and suggestive have turned them into red hot commodities.

Just take a look at some of the recent domain name acquisitions:

business.com sold for $7.5 million
asseenontv.com sold for $5 million
altavista.com sold for $3.3 million
loans.com sold for $3 million
autos.com sold for $2.2 million
wallstreet.com sold for $1.03 million
forsalebyowner.com sold for $835,000
drugs.com sold for $825,000
cinema.com sold for $700,000
art.com sold for $450,000
engineering.org sold for $199,000
fruits.com sold for $160,000
perfect.com sold for $94,000

However, while some of these domain names may have been sold for millions, corporate buyers backed by large bank accounts are not alone in the domain name game. Even entrepreneurs are making a great living in purchasing and selling their own domains.

Not a day goes by, that a domain name sells for as less as $100 or as much as $1 million on public auction sites. For example, eBay.com recently featured actual bids for as little as $500 for "golegs.com" to as much as $20,000 for "arlington.com" -- and thousands more drifting anywhere in between.

Some people seem to know where to get these "nuggets of gold." In fact, a small handful know about an untapped goldmine that lies discreetly tucked away in the dark corners of the vast Internet. And the awareness of this source has helped these "lucky" individuals earn either outrageous fortunes or monstrous levels of traffic for their website.

The goldmine to which I'm referring is the pool of recently expired domain names. While only a few knows it exists, regardless it is expanding with every passing day. There are literally tens of thousands of unclaimed, non-renewed and expired domain names that become available on a daily basis.

An expired domain name is one that was registered previously but was not paid for in time for the renewal date, thus returning it to the listing of available domains. There are many probable reasons for non-renewal (e.g., forgetful owner, no more interest in site, no longer in business, no longer active or didn't pay for whatever reason).

However, you may be asking, "Sure, but I'm never going to find good domain names before some other person snatches them up." For a long time, being "lucky" also meant being alert for the numerous domains that become available, and being quick in registering them before anyone else does.

New tools are becoming available, making the process of searching great domain names much easier. In fact, some of them assist you to become aware of the near expiring domains, giving you an advantage over your competitors that permits you to grab names seconds after they've been dropped.

Nevertheless, a compelling web name can help an online business become more visible, credible and accessible. And it will help someone earn a rather large fortune. While in the past, finding one was very prohibitive, with the help of tools that are now at your disposal, you now can be a part of the gold rush, too.

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If you need to get website traffic to your domain name, then read how to do that on this site.

Transferring a domain name can be as easy as signing up for a forum or as difficult as recreating the Mona Lisa. Here are some ways to make a transfer go better and some pointers to remember on the domain name transfer process.

Before you go to your registrar's home page or call any support number, take a step back and make sure you know what it is you want! I can't stress this enough: if you are confused as to what you want to do, then you will probably confuse the customer service representative and that's not a good idea! We are going to assume that you want to take a domain name that's registered with a certain registrar and move the domain name to another registrar. Please take note that the ONLY thing this accomplishes is that the domain name is now "leased" by a different company, that's it! This has nothing to do with your website, your email, your DNS, or anything like that! The most common mistake is when someone's webhost tells them to "transfer" the domain name to different servers. What they are talking about is something called DNS and that's another article on its own. So if you're still understanding all this and want to change the registrar of record for the domain name, then please continue.

If you have gotten this far then you probably have another registrar in mind where you want to move the domain name to. That's great! Many people ask which companies I recommend and from personal experience I would say use GoDaddy or Network Solutions. While the price difference is considerable, they both have many services to offer so it comes down to what you want and what you need.

The first thing that needs to be doneto transfer a domain is the transfer needs to be initiated. The only company that can initiate a domain name transfer is the gaining registrar (the company you want to move the domain to). No one else is able to do this, so either call up the new registrar, or go to their website to initiate the transfer. You will most likely need to set up an account if you don't already have one which only takes a few minutes. Initiating the transfer is quite easy as most registrars have a very simple online process. While each registrar is different, the process is usually as simple as logging into your account, clicking on something that says "transfer domains", typing in the domain name, and clicking "ok".

Now the transfer is in motion! Here's what happens behind the scenes to your domain name - it's important to understand this so you know what's going on at all times! This blog is to be continued in my next issue in the maintain visit Sticky Web Domains to register domain names or domain registry.

Domain is ready, site is up and running - now it is time for traffic. Read about free traffic on this blog.

My commercial web idea was my first and last name, and very unique at that. Using your name is okay, and expected if you're famous. There is, however, little or no value as far as keywords in my www domain to attract visitors, so is that a mistake for search engine optimization? Certainly not. The fact that I have collected more than 100 screenshots of generic phrases relative to my business that made Google page one is evidence the content, not the domain, is key.

Here's some advice to help you when you choose to purchase domain name for a new dot COM small business website.

Start out with a list of about 10 domain names that you would like to have. Next, make a web domain registration of market related single word terms about what you do and the customer base you service. If your market is localized, consider geographical terms that relate to where you sell or provide services. Spend 30 minutes brainstorming to come up with the initial names and additional lists of single word terms. You may want another list of significant initials.

Next, search for "WhoIs" in Google to find free online services that keep a database of available domain names, and follow the link in the search results. Each database has a search box which allows you to input the domain name and extension. Begin with your first choice and work down the list and keep track of available names for review later. It may not be easy, so try combinations of the key terms as you continue to search, and keep in mind you want a domain name that is easy to spell and remember. By the time you're done you should have a half dozen or more available names, so take your time and select the best one, and then register the name immediately.

Tip: The domain name may not be significant for search engine optimization, but the length of your registration can be. My advice is registering domains for 2 years minimum, and 5 to 10 years if that's in your budget. Search engines consider that the length of your registration reflects your commitment to be online long term, so at today's prices 5 years is practical and should cost less than $50 USD.

There's nothing wrong with getting the domain you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation. In conclusion, the concept that all the good domain names are taken is a myth. You may not get exactly what you want, but practical options are available with a little research and due diligence.

For the tips about how to monetize your domain name and make money with adsense - please visit this blog.

I disagree with the comment made by some web developers that all the good domain names are registered. Search engine optimization, or seo, does not depend heavily on the www name you select. You can buy domain name easier than ever before. Just starting out the decision choosing small business website names has never been an issue. With web name It is a fact that all the 3 character and 4 character domain names with the key extensions are taken. Furthermore, I agree that a vast number of choice www names are no longer available; however, the selection of a suitable www domain for your small business is possible if you remain flexible.

The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don't care.

Using words like "greatest", "best", or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be banned for using such words, consider the reaction of your human visitors. They may not stick around if they feel you brag without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.

In some cases new clients ask me to redesign an existing website, and it surprises me that some of the basics are overlooked. For example, a commercial enterprise in business for profit should not select a dot ORG domain simply because the dot COM was taken. This was the case from a conversation with a client interested in a site makeover. Their ORG version was online for two years with little or no back links or serious indexing from search engines. The mindset of getting one particular name should be reconsidered especially if it's your first online venture.

Here's a breakdown of the most desirable domain extensions and the usual purpose of each:

COM - Commercial for profit enterprise
INFO - Information only related website
NET - Companies providing internet services
ORG - Non-profit organizations

Certainly there are many more names like BIZ, US, WS, and others which are all reasonable choices, but for your commercial small business my recommendation is always acquire a dot COM www domain name. The client mentioned earlier did not realize a dot ORG was intended for a non-commercial enterprise, and they decided the poor website SEO performance was something that justified getting a new dot COM. We easily found an available www domain using their company initials and one key word about their target market which is medical. Despite my advice that they keep the existing site and simply change the theme, they decided to just let it go when it expired. I will talk more about this issue in my next blog so stay tuned.

A good domain choice will help you in any niche. Even in the competitive online industry of auto loan calculator this will help you.